Content designer
and strategist
For enterprise products, eCommerce platforms, and consumer apps
I build content tools and systems to empower designers, product managers, and engineers to create and improve content.
By implementing content tooling and training designers to increase content quality and consistency without 1:1 content design support.
By implementing content tooling and training designers to increase content quality and consistency without 1:1 content design support.
By implementing content tooling and training designers to increase content quality and consistency without 1:1 content design support.
By developing workshops, presentations, and video series to scale content design and strategy skills across design teams.
By creating content for comprehensive design systems at Okta and Verizon to drive consistency and content best practices.
Image Supernova
Content design
I’ve been a senior IC content designer for 8+ years at companies including Verizon, Shopify, and Okta. Whether designing for consumers or IT and security professionals, I create clarity and provide the right content at the right time.
Working closely with product designers, engineers, product managers, and researchers, I design content to make complex features and products simple to adopt and use.
I’ve created
Onboarding guidance
Names and labels
Taxonomies and glossaries
Microcopy, including instructions, labels, and error messages
Information architecture, including navigation and content hierarchy
Accessibility and localization guidance
Content quality and heuristics guidelines
Concepts for user testing
Content design education and guidelines
Featured case study
Supporting prospects with a transparent free trial experience
I create content that drives engagement, guides task completion, and increases revenue.
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Clarified order tracking to help customers understand their order status and reduce annual support costs by $1M. Read more
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Wrote all UI copy for a new eCommerce store theme adopted by 220K+ merchants, becoming Shopify’s second most popular theme. Read more
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Grew customer rewards program by 7M with user-focused content design. Read more.
Content strategy
Before I dedicated myself to product content as a content designer, I was a content strategist and manager.
Working with cross-functional teams at digital agencies and brands, including Possible (now VML), CME Group, and Ogilvy, I specialized in large-scale site redesigns focused on meeting user needs.
I’ve created
Content audits and inventories
Content strategies to achieve business and user goals
Governance and workflow plans
Style guides and voice and tone guides
Content models
Gap analyses
Content matrices
Content accessibility guidelines
SEO guidelines and models
Editorial calendars
